Sunday, July 14, 2024

The Rise of Inclusive Fashion How Brands are Embracing Diversity

The fashion industry has long been criticised for its narrow standards of beauty, often sidelining those who don’t fit the conventional mould. However, a transformative shift towards inclusivity is now underway. At WMH India, we explore how fashion brands are embracing diversity by designing for all body types, genders, and abilities. Discover more about this inclusive revolution on our fashion inclusivity page.

Designing for All Body Types

One of the most significant changes in the fashion industry is the increasing recognition of diverse body types. The era of “one-size-fits-all” is fading as brands expand their size ranges and focus on creating stylish, comfortable clothing for everyone. Brands like Universal Standard and ASOS Curve are leading the way by offering an extensive range of sizes that cater to different body shapes.

Universal Standard, for instance, provides clothing from size 00 to 40, ensuring that fashion is accessible to everyone. Their designs prioritise fit and comfort, celebrating individual body shapes and enhancing confidence. This inclusivity helps break down barriers and promotes a healthier, more realistic representation of beauty.

An honourable mention to Fenty by Rihanna and FentyXSavage who started to voice out the need for diversity and inclusivity with her makeup brand first, followed by multiple clothing segments where models of all genders, heights, and body weights, wore clothes made to fit them which was eventually sold in retail stores for the mass.

Embracing Gender Fluidity

Fashion is also embracing Gender fluidity, breaking away from traditional gender norms. Brands are increasingly launching gender-neutral collections, blurring the lines between menswear and womenswear. This movement allows individuals to express themselves freely, regardless of their gender identity.

Telfar, known for its iconic “Bushwick Birkin” bag, is a trailblazer in this space. The brand’s unisex clothing line emphasises inclusivity and accessibility. By focusing on versatile designs that can be worn by anyone, Telfar challenges the binary fashion norms and opens up a world of possibilities for personal expression.

Fashion for All Abilities

Inclusivity in fashion also means designing for people with disabilities. Adaptive fashion, which includes clothing with easy closures, adjustable features, and sensory-friendly fabrics, is gaining traction. This innovation ensures that everyone, regardless of physical ability, can enjoy stylish and functional clothing.

Tommy Hilfiger’s Adaptive is a notable example. The line features clothing with magnetic buttons, Velcro closures, and adjustable hems, making dressing easier for individuals with disabilities without compromising style. This approach not only addresses practical needs but also empowers individuals by providing them with fashionable choices. 

Voices from the Industry

To gain deeper insights into this inclusive revolution, we spoke with designers and models who are at the forefront of promoting diversity. Here are their perspectives:

Designer Spotlight: Masaba Gupta

Masaba Gupta, known for her bold and eclectic designs, shared her vision: “Fashion should be a reflection of our diverse society. By creating clothes for all body types, genders, and abilities, we are not only expanding our reach but also making a statement about inclusivity and acceptance.”

Model Perspective: Neha Parulkar

Neha Parulkar, a plus-size model, emphasised the importance of representation: “Seeing models of different sizes on the runway is powerful. It sends a message that beauty comes in all forms, and everyone deserves to be seen and celebrated. It’s about time we embraced diversity in fashion.”

The Role of Social Media

Social media has played a crucial role in promoting inclusivity in fashion. Platforms like Instagram and TikTok have given a voice to diverse influencers who challenge conventional beauty standards. These influencers use their platforms to advocate for representation and call out brands that fall short.

Brands are increasingly collaborating with influencers who embody diversity, recognizing the power of authentic representation. This shift not only boosts brand credibility but also resonates with a broader audience, driving sales and fostering loyalty.

For more stories about the impact of social media on inclusivity, check out our latest features in WMH Magazine.

The rise of inclusive fashion is transforming the industry, making it more representative and accessible. By designing for all body types, genders, and abilities, brands are embracing diversity and fostering a more inclusive world. This shift not only expands the market but also promotes a healthier, more realistic representation of beauty. Continue exploring the latest developments in inclusive fashion at WMH India.

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