Anyone would be stunned to know that all those times they were shopping from Da Milano or Peter England thinking of them as foreign brands were nothing but a myth. They may sound international but they are Indian brands. However, the reason behind keeping foreign names in Indian brands is a marketing strategy. In India,
Modern-day Indians are adapting to a chic approach to fashion. With this approach, they seek to buy clothes that are branded. Individuals are turning out to be more style cognizant and sensitive towards the society and environment. There are some names that all of us are familiar with. And these are the brands that not