In the past few years, they have heavily criticized the fashion industry as having a negative impact on the environment. This led to several sustainability campaigns and movements, including the development of sustainable fashion. Sustainable fashion is a way to create clothing from materials that are replenishable, durable, and sustainable. This type of fashion is eco-friendly, but also trendy, functional, and stylish.
Sustainable fashion is a growing movement that seeks to minimize the pollution and environmental impact of the fashion industry. It uses natural materials and sustainable production methods. Sustainable fashion doesn’t just mean buying clothes that are made from organic cotton, recycled materials, and recycled water, either. And, it is not just about the clothes, either. There are many other aspects of fashion that can be sustainable.
Most of us know that fashion is not sustainable.
The cycle of new, fast fashion has always disrupted the environment. From the way we produce our clothes to the chemicals we used to dye them, fashion is a large part of our environmental footprint. But there is a new way to have your style and still be sustainable. It’s called upcycling, and it is a growing trend.
Are you familiar with the term ‘upcycling’? What does upcycling mean to you?
Upcycling is taking waste materials and reusing them in an environmentally friendly way. They can also describe it as transforming something useless into something useful. We have used the word upcycling in a lot of different fields, including recycling and fashion.
Upcycling fashion is taking old clothes and making them into something new. In the last few decades, designers who wanted to transform old clothing into something new have introduced upcycling. It was already a trend in the fashion industry, but few people were interested in it.
There are many ways to upcycle fashion. One popular way is to create a second life for old pieces of clothing by turning them into bags, cushions, and other home accessories.
Is recycling different from upcycling?
Yes, recycling and upcycling are two different things that are defined by their terms.
A recycling process entails the conversion of objects into new materials that are then repurposed to produce new products or the same product again.
A recycling process entails the conversion of objects into new materials that are then repurposed to produce new products or the same product again.
Now fashion designers are taking a break from fast fashion and shifting to the sustainable route. Brands are now using the method wherein leftover fabric which is also referred to as dead stock creates new products. The whole idea of using the headstock is to manage the waste produced during the process of production.
Let’s now talk about a few major Indian brands embracing the upcycling method:
1. “Doh Tak Keh”
Juhi Melwani and her trusted aide Zuber masterji, are the ones behind the craft that goes into Do Tak Keh wearable art. The transformation of cheap-looking material into premium streetwear is the main idea for the design.
The process usually begins with the designer making multiple rounds of visits to local embroiderers in the vicinity and collecting many discarded materials selection techniques to create garments, such as patchwork, hand-sewn, block-printing, deconstruction, and fabric illustrations. khaki cotton. The brand offers, wide range of clothing, from trousers to skirts.
2. Real State
Real State is a sustainable jewelry brand that combines abandoned marble with precious metals such as silver to create unique handcrafted jewelry.
3. Pomogrenade
An ethical fashion brand based in Bangalore, specializing in clothing for all body types. If you go to their website, you can see women and men on the street. Girls like you and me are wearing clothes and accessories. Check out the line of recycled kimonos made from leftover fabric from public charity Ants Crafts.
4. Swavlambi
Project Swavlambi is a non-profit organization working with women in local communities in Vadodra, Gujarat. They create multifunctional bags and accessories from rags and empower women with training in soft skills such as English, health and hygiene advice, and management knowledge.
5. Pero
From military jackets to trainers, each season, Pero by Aneeth Arora exhibited a handpicked selection of beautifully crafted designs in the spirit of upcycling. Above all, the label searches vintage shops for lost gems, discovers reusable fabrics, and shapes them into chic and wearable products. They weave an ancient tradition of craftsmanship into the design, combining intricate embroidery and unique patterns fashionably, making Pero a coveted upcycling label.
Indian upcycling brands: how do they contribute to sustainable fashion?
In a world where clothing is still being thrown away at a breakneck pace, the idea of upcycling or refashioning clothes can seem anomalous as it uses existing materials, consumes fewer resources, and avoids dumping waste. It is also one of the most sustainable things people can do in fashion.
Over the past few years, the massive increase in second-hand clothing has dramatically decreased its value, so they filled charity shops with cheap fashion and junky items instead of vintage treasures. Modern youth has become increasingly concerned with how to remain fashionably trendy while also being environmentally sustainable because of this rapid increase in fashion.
Several young Indian brands have brought together different cultures, eco-friendly clothes, and multiple styles to upcycle clothes more effectively, resulting in less waste. With its rich heritage and use of handlooms, India has already become a pioneer in a sustainable fashion. Despite this, western fashion and trends are causing an increase in the amount of waste to pile up every day, but thanks to innovative ideas for upcycling, the fashion industry is much more sustainable.
