Political frictions between India and Pakistan have never stopped artists from collaborating and showcasing their talent to the world. Actress Mahira Khan and singer Atif Aslam are iconic examples who swept away everyone with their talent!
About the shoot
When an Indian designer teamed up with a couple of creatives from Pakistan, their shoot turned viral in seconds on the Internet! Indian bridal designer Abhinav Mishra collaborated with photographer Izzah Shaheen Malik to showcase his bridal collection. Sona Memon, Sasha Nadeem Raja, Khushhal Khan, and Ali Raza were a few of the models who were part of the campaign. Also, Sana Batti provided the stunning backdrop. The pictures went viral in no time as the shoot looked mesmerizingly gorgeous! Talking to Masala!, Abhinav said, “We have been very fortunate that our label has gotten love from several markets across the globe. Some of our friends reached out and said that they would like to do a shoot featuring our new collection and we were more than happy to take it ahead”.
Izzah and Sana also revealed that their approach and mutual admiration was what put the collaboration together. Izzah is one of the leading wedding photographers in Pakistan. Also, Sana runs her event management company called Ayra Events based in Pakistan as well. There were also no creative differences since all three creatives are great friends. Although there was a heavy downpour on the day of the shoot. The reaction to their campaign has been overwhelmingly positive. Following this, many people shared memes on Twitter.
Scenes from student of the year 3: pic.twitter.com/sJLJsL8g3h
— ᴀʀyᴀɴ (@shakesbearr) June 12, 2021
This is a shoot for Abhinav Mishra's designer label.
Aur main soch rahi thi covid mein itni grand shadi kaun kar raha hai. https://t.co/AZcGt4haVl
— Snigdha (@SnigdhaBhatnag4) June 12, 2021