Indian Sustainable brands you are going to fall in love with
South Asia, which comprises India, Pakistan, Bangladesh, Nepal, and Sri Lanka, is responsible for most of the fashion we buy and wear. The region is home to both luxury labels and fast-fashion outlets. When it comes to India, Sustainable fashion is a huge millennial trend. It seems that everyone is trying to promote sustainable fashion, from celebrities to influencers. Therefore, it consequently influences people to be environmentally conscious by buying clothes that do not harm the environment. The fast fashion industry, which emphasizes speed and low prices, is particularly harmful to the environment. However, few of the Indian designers are working to bring about much-needed change to the fashion industry. Some of the amazing Indian sustainable fashion brands you are going to fall in love with are listed below-
As an alternative to landfills, Doodlage makes use of leftover fabrics from massive manufacturers. They also make their products out of eco-friendly materials including organic cotton, corn, and banana cloth. The brand frequently collaborates with other organizations that share the same goals, such as an NGO named Goonj. The organization shares extra materials from previous collections with an NGO that makes reusable sanitary napkins for women in rural areas.
InSom by Sejal Jain is a sustainable fashion brand that guarantees zero waste and a long-term production method. The clothing is both fashionable and comfy. This company creates wearable artworks from scraps, defects, and excess textiles from large-scale organic fabric producers. It makes stylish outfits out of leftover, faulty textiles. The brand also assists in diverting a large number of surplus unwanted fabrics from landfills. It has a circular Business model. They promote zero-wastage and environmentally friendly production.
As India’s urban youth become more exposed to international travel, it catalyzes material demands that may support this ambition. They need apparel for both tranquil relaxation and ambitious business journeys; travel gear to see and absorb the world; and tableware that represents global-Indian ambitions on their dining tables. Nicobar, the new brand created by Simran Lal and Raul Rai, is aimed at that market. Because the apparel business is responsible for 10% of global emissions. The brand emphasizes the use of environmentally friendly textiles such as bamboo, TENCEL, and modal. This brand does not promote any usage of chemicals or pesticides in the manufacturing process.
Chakori Ethnic is aiming to bring the various designs and artisan traditions of rural India to the market. Traditional prints such as Kalamkari, Shibori, Hand block, Dabu, Indigo, and Phentiya may indeed be found on Chakori Ethnic’s products. To develop sustainable trendy clothing, this firm collaborates with rural artisans and craftspeople. As a result, it is great for women who want to add appealing sarees to their traditional-wear collection, which look ageless thanks to classic weaves and designs.
Karishma Shahani Khan, a graduate of the London College of Fashion, launched Ka-Sha in 2012. Her work in sustainability and fashion has earned her a lot of attention and affection since then. Her designs are pretty visible, deliver a message, and embrace sustainability on all levels, from design to sourcing to manufacturing and distribution. Heart to Haat is their label that recycles and upcycled materials to produce helpful stuff. They also make sure that eventually their creators and co-creators get the appropriate environment to work and develop as individuals.
Upsana is a conscious sustainable fashion brand based in Pondicherry, Auroville. By using design, the brand aims to address issues that affect society and the environment, such as farmer suicides, rubbish littering, and unemployment. They collaborate actively with weavers and farmers, and they have ongoing projects that provide waste-free alternatives. You will find an eclectic mix of easy-to-wear dresses with origami patterns and off-the-runway grandeur in the comprehensive collections. The collection includes soothing Ayurvedic textiles, organic dyes, hand block printing, and traditional crafts.
Anokhi is up next. With over 40 years of experience, Anokhi has stores across India. It is based in the Pink City of Jaipur. By offering hand-block printed dresses, tops, and pretty designs, Anokhi embraces the essence of artisanal textiles beautifully. By showcasing and making Jaipur’s handicrafts available to the rest of the world, it has been rejuvenating and preserving them. Anokhi is known for producing attractive, affordable clothing utilizing vegetable dyes and sustainable textiles like cotton. It is well known for its ongoing revival of traditional textile skills. Their collections are consistently vibrant and well-designed.
It is not a waste until you waste it
Fast fashion is similar to a cheeseburger. It is quick and novel, in addition to being unhealthy for the body. As ethical consumption becomes a global lifestyle trend, sustainable fashion has been breaking ground in India, spawning a new generation of eco-designers. The year 2021 is shaping up to be a fruitful ‘waste not, want not’ year. The most environmentally-friendly garment is one that you already own. If you should purchase something, try to buy from a sustainable brand whenever possible. Each person must be conscious of what they purchase, starting from its origin. This is a win-win for buyers, crafters, vendors, and weavers.