Waste is an ongoing issue within the apparel industry. It contributes more to global climate change than the annual emissions of air and sea travel combined. If trends continue, it could account for 1 / 4 of the world’s carbon budget by 2050. Hence, digital fashion accelerates growth during the pandemic. Brands have had to shift towards virtual showrooms and online events to point out their latest fashion designs. It is sensible. If people are trapped indoors there is no necessity to buy real-life clothes to point out on social media. It is less expensive to shop for an exclusive, limited-edition virtual fashion item that will be modeled to fans and followers.
The fashion industry suffered a huge blow during the pandemic. Even after the markets were opened, retail stores are still on the road. However, the ever-growing demand for digital fashion is about to assist the world claim its lost ground. To induce more insight on how this new trend works, allow us to find out about a couple of notable trends. That is branching to remind the growth of digital fashion. Let us explore the aspects that are bringing a sea of change to the style retail segment:
Modern tech is making Digital Fashion Grow Faster
It is getting easier to make digital garments with 3D garments, thanks to technology. Those current garments that used to take 3-5hours could eventually become instant. So, designers started digitizing their existing textile designs. But with the newest software, they will create digital clothes from the beginning. They will even add imaginative items and materials that might be impossible in real life, also by adding AR effects and filters. Furthermore, VR helps people to choose the perfect ensemble.
With the type of aggressive digital revolution accelerated by the continued pandemic, brands are transitioning more smoothly, by bringing in fresh sales approaches. We know that outdoor movements have been restricted. This continued for over a year. Also, the retails are still on their way to regain strategies. Therefore, multiple retailers are introducing virtual showrooms. This is an innovative way for consumers to interact and shop through online platforms. Which allows the retail buyers to visit and explore new collections digitally.
Again, they can have a virtual try-on aside from on-arrival ones. Moreover, make purchase orders with a couple of clicks on an equivalent platform. Synchronous and asynchronous communication helps consumers to know and gauge the looks of garments. Therefore, it enables us to make an informed decision. Particularly, virtual showrooms are a groundbreaking concept that bridges the gap between the digital and physical world.
Influence by social media
Influencer marketing on social media channels has evolved vastly. From the superbly edited pictures of the past to raw and immediate shots. This however showcases the particular aesthetics of the merchandise. Consumers today are increasingly trying to find aspects of a person in any brand. So, people tend to observe their digital fashion ideas. Hence, digital campaigns on social media have better chances of becoming successful.
Producing instant access to the latest trends
The next objective of digital fashion is the availability of the newest fashion trends. Instant access to the foremost recent launches is feasible with availability on e-commerce websites. Influencer marketing is booming in India. Thus, the distinguishing lines between Tier 1, Tier 2, and Tier 3 cities are almost blurred over the last few years. In recent years, brands are putting more and more focus within the Tier 2 and three markets. This offers the rightful recourse for fashionistas everywhere to always gaze spot-on.
Reason for growth
The youth is keen to face out from the crowd. Therefore, brands are dealing with this need by synchronizing technology with fashion. Particularly, the evolution of NFT 2019 paved the path. This eventually became a trend when youth expressed an inclination to spend on virtual clothing. We saw that multiple brands went a step further and illustrated a dual-mode. In this mode, the customer receives a virtual and an actual product also. Based on blockchain, the technology enables buyers to retain exclusivity in designer products.
Here, the designer surrenders the right as per the clauses of the digital agreement. Moreover, this can stop duplication so that the owner can boast exclusivity. With the growth of physical fashion, digital fashion witnesses a terrific rise. Overall, digital fashion is growing not only in India but all over the world. We can expect that this trend will eventually occupy the fashion desires of many individuals.
Also Read: Fashion for the Future: Going Leather free