Fashion – A Tool to Raising Awareness

by WMH-INDIA / Thursday, 20 May 2021 / Published in Blog

Today’s generation is an inclusive one, and acceptance plays a huge role here. Media has always been a means to pass on messages and ideologies. But most importantly, the fashion industry is playing an ideal role in raising awareness for important issues. It carries messages through large geographies and has an unmatchable cultural reach.

Sometimes fashion icons and brands also work for a greater cause. Not only does it raise awareness, but they also have a positive impact on consumers. They are marching together towards creating a greater cause and making better connections towards a more aware society.

Hence these individuals and companies are striving hard to find ways to promote awareness using fashion.

“Style is a magic wand, and it turns everything into gold that it touches.”

– Logan Pearsall Smith.

Astride towards Mental health

In recent years, our understanding of mental health has increased in an appreciable way. But there is still a long way to go. Fashion companies and designers raise awareness and care by introducing meaningful messages and slogans in their products. By doing this, they offer encouragement and support to the people suffering. Fashion brands and individuals are turning mindful and playing a really positive role, which will definitely lead to a better world.

For instance, Roshan Naravulu has carved his support to mental health awareness by creating a clothing brand called, ‘Never Felt Better.’.

Embracing the rainbow – LGBTQ

This is meant to prevent people from the LGBTQ community from feeling alienated and discouraged in the society where they belong. The fashion brands and designers show inclusivity to its maximum when it comes to this. To lead to a better generation and a harmonious globe, it is really important to raise awareness, so that we all live as a family.

The industry is also stepping forward to throw light on LGBTQ rights so that the world and they are made aware and known.

Spotlights and Ramps

The best mode to showcase inclusivity is on the ramps. With models wearing hijabs to displaying slogans, unique models to range in themes, the inner glamour of the fashion industry is brought out. These huge stages show new fashion practices, which bring out their diversity and uniqueness.

Body positivity

There are always two sides to a story, light, and dark. Unrealistic beauty standards and stereotypes float in this industry. And this dark side is brought out excessively. But companies are now driving forwards by taking a positive move. And now are embracing and spreading the message of body positivity. They are getting more diverse and inclusive and changing the impact they have on society.

Taking steps towards a sustainable future

The environmental condition is taking dips in the graphs. And the fashion industry is paying extra effort to be sustainable. Many designers have taken lead in spreading awareness regarding environmental degradation. Some ideologies have gone transparent in order to educate society and turn more sustainable in every way possible. They provide environmental information about their clothes and products and make the consumers aware to reduce overconsumption.

To increase the awareness of excessive water consumption by the fashion industry, seven artists in India have designed a specialized comic book.

Moreover, some fashion stars also use the platform of fashion to raise awareness about violence against women, environmental impacts, human trafficking, eating disorders and move towards inclusivity.

In conclusion, fashion is in the interest of all ages, and hence, it plays a major role in increasing awareness and raising important issues in limelight. Therefore turning ideologies into positive ones, the main aim is to turn the world into a better one.

Change is in the air. Small changes make big impacts!